The day we caught the trainers
08 January 2004. Inspired by .
Is counter-branding also branding? Is subvertisement just another form of advertisement? And should Adbusters be making its own brand of 'sneakers' (sic) in the first place? Can you only win by playing their game or is it the game itself that Adbusters once stood against?
Answers to come in a bestselling book, free with every pair of sneakers.